• Understand national/organisational/functional culture
  • Understand geographical dimensions of culture
  • Understand social dimensions of culture
  • Understand and apply theories of culture, Hall's theory of contexting
  • Understand theories and trends of cultural globalisation and of cultural localisation vs. standardisation concepts for internationalisation and localisation

see also communication theory and models

  • Understand cultural aspects of product technologiesUnderstand cultural aspects of using information products, communication technologies, and media
  • Take into account country-specific legal and normative requirements: e.g., product safety, product compliance, standards
  • Take into account country-specific technical requirements (e.g., materials, socket outlets, voltage)
  • Take into account cultural aspects of visual information processing and visual information presentation (e.g., with respect to colours, images, pictures, photographs, symbols, reading habits, and reading direction)
  • Take into account culture-specific features of audio (such as accents) and video (dress, gestures, locations)
  • Take into account special features in different target languages (e.g., country- or region-specific formats for character sets, numbers, dates, page sizes)Recognise multilingual requirements
  • Recognise the geopolitical and economic factors affecting interculturalityRecognise the need to work in international/intercultural contexts

see also information mining

see also information technology

see also visualisation

see also multilingual workflow

see also personal competencies

    • Understand the importance of creating culturally sensitive and culturally contextualized technologies
    • Understand the importance of internationalisation in technical communication
    • Understand the importance of localisation in technical communication/documentation
    • Understand the difference between localisation and translation
    • Identify the main differences in technical communication/documentation from different countries (e.g. conventions referring to language and style, photographs, movies, measurement units, legislation etc.)

    see also multilingual workflow

    • Develop culture- and/or country-specific versions of information products
    • Develop a multilingualism concept taking into account culture- and/or country-specific aspects
    • Ensure cultural neutrality
    • Select and adapt culturally appropriate images and symbols
    • Select and adapt culturally appropriate multimedia
    • Adopt country- or region-specific formats for character sets, numbers, dates, page sizes, …
    • Use an appropriate writing style fulfilling the respective linguistic and terminological requirements
    • Organise several languages in one information product
    • Fulfill the requirements for the translation of user interfaces for texts in electronic media

    see also multilingual workflow 

    see also requirements and standards 

    • Understand the principles of integrated marketing communication
    • Understand the relation between integrated marketing communication (IMC) and integrated technical communication (ITC)
    • Know about the principles of content marketing and the importance of consistent content as a business asset
    • Know the importance of creating content that resonates with target audiences and search engines
    • Know about different marketing messages, media, and channels
    • Know different marketing communication activities (e.g., brands, advertising in the real and virtual world, public relations)
    • Know about digital marketing strategies
    • Know about the basics of consumer psychology
    • Know about strategies for internal marketing and self-marketing
    • Define and exemplify specialised discourse
    • Understand the differences between professional and interprofessional communication (e.g. professional and non-professional audiences)

    see also language skills

    • Understand the basic idea of genre
    • Analyse collections of text to find genre conventions
    • Apply knowledge of genre conventions in text production
    • Understand linguistic features of technical communication (e.g. word choices, sentence, paragraph and document structures, orthography)

    see also content development