• Understand concepts and applications of instructional design
  • Understand the differences between training and educational design
  • Understand learning theories (e.g. behaviourism, social learning, cognitivsm, constructivism)
  • Know different teaching approaches (e.g. case-based learning, contextual learning, problem-based learning, cooperative learning)
  • Know about instructional design theories and models
  • Know about learning implementation appraoaches (e.g. blended learning)
  • Apply basic principles of instructional design, e.g., integrating psychology of learning or didactic aspects into communicative functions
  • Know about different learning activities and teaching approaches used for elearning scenarios

see also communication theory and models

see also content development

  • Identify instructional goals
  • Conduct needs, objective and front-end analysis
  • Conduct instructional analysis
  • Conduct learner analysis
  • Write performance objectives
  • Develop instructional strategy
  • Develop criterion-referenced tests
  • Understand media selection in relation to instructional design
  • Develop instructional materials

see also information mining

  • Know the characteristics of elearning and learner challenges
  • Develop different learning activities and teaching approaches used for elearning scenarios
  • Write an elearning concept and create a storyboard
  • Adapt content for elearning purposes
  • Develop learning media

see also information technology

  • Conduct a formative evaluation
  • Conduct a summative evaluation
  • Create evaluation modules to test user satisfaction
  • Evaluate user satisfaction
  • Use feedback from evaluation

see also evaluation and user experience

  • Understand the scope and role of a learning management system (LMS)
  • Use an LMS platform
  • Use tools to develop elearning content (e.g. Captivate and Articulate Storyline)

see also information technology

  • Understand the principles of integrated marketing communication
  • Understand the relation between integrated marketing communication (IMC) and integrated technical communication (ITC)
  • Know about the principles of content marketing and the importance of consistent content as a business asset
  • Know the importance of creating content that resonates with target audiences and search engines
  • Know about different marketing messages, media, and channels
  • Know different marketing communication activities (e.g., brands, advertising in the real and virtual world, public relations)
  • Know about digital marketing strategies
  • Know about the basics of consumer psychology
  • Know about strategies for internal marketing and self-marketing
  • Define and exemplify specialised discourse
  • Understand the differences between professional and interprofessional communication (e.g. professional and non-professional audiences)

see also language skills

  • Understand the basic idea of genre
  • Analyse collections of text to find genre conventions
  • Apply knowledge of genre conventions in text production
  • Understand linguistic features of technical communication (e.g. word choices, sentence, paragraph and document structures, orthography)

see also content development