• Understand the interactions between organisation and macro- and micro-environments
  • Know the aspects of global governance of the organisation
  • Know the principles of social responsibility of the organisation
  • Know about the evolution of management and the different management approaches (e.g. classic, behavioural, quantitative)
  • Understand the functions of management
  • Understand and interpret organisational design
  • Know about different elements of the organisational structure
  • Identify and interpret organisational roles and responsibilities
  • Know about management principles
  • Know about management processes (e.g. time-related aspects of management)
  • Know about management tasks
  • Understand leadership
  • Use different leadership models
  • Choose performance and critical success factors
  • Know about capacity and resource management
  • Assess and improve organisation (e.g. SWOT Analysis, continuous improvement process)
  • Define and implement metrics
  • Know how to manage teams and team building approaches, especially distributed and global teams
  • Know about cost accounting fundamentals (cost allocation, cost planning, forecasting, controlling)
  • Know about cost planning and budgetary control systems
  • Organise cost calculation and business case analysis (e.g.efficiency, ROI, break-even calculation)
  • Plan and control resources
  • Understand the relevance of process management and operations
  • Know about the characteristics of processes
  • Understand process architecture
  • Organise process interfaces
  • Know about different types of processes (e.g. key processes, support processes)
  • Identify and interpret the relationship between the process and business rules
  • Know about the principles of process modelling
  • Design and implement processes
  • Know about process maturity models
  • Know about business process management - BPM
  • Know about process optimisation and process reengineering
  • Know how to handle events and exceptions
  • Conduct process discovery, improvement and remodelling
  • Develop process measurement system
  • Measure process performance
  • Assess process quality
  • Review which aspects contribute to differentiation and competitive advantages
  • Use basic principles of the systematic problem-solving process for complex systems

see also content development

  • Know the principles of the management of human resources (e.g. roles, structure, contribution, strategy value, human resources services)
  • Know about recruitment methods
  • Know about acquisition decision methods
  • Select employees
  • Know about engaging and retaining people and contracting
  • Know about employment law
  • Know about workplace planning
  • Plan personnel needs
  • Plan human resources
  • Manage attendence and absence
  • Know about performance management and metrics
  • Know about the context of employee learning and development (e.g. learning theories, distance learning)
  • Know how to foster employees’ learning and development
  • Know about employee performance management
  • Understand motivation theories and motivate employees
  • Create a system of rewarding and shaping motivation
  • Know about the legal framework of work
  • Know about setting pay, incentives and benefits
  • Understand the concepts of risk modelling and evaluate the correlation between different types of risk
  • Understand approaches to recognition of risk, its measurement and risk prevention in the aspects of cost and the integration of communication technology
  • Monitor risk, create channels of communication to inform stakeholders

see also project management

  • Understand the function and process of a supply chain
  • Make in- and outsourcing decisions
  • Do a supplier market analysis
  • Know about supplier selection and acquisition
  • Negotiate with suppliers
  • Manage supply processes
  • Assess supplier quality
  • Develop evaluation criteria to assess supplier quality
  • Coordinate the supply chain
  • Know standards for supplier (e.g. ISO/IEC/IEEE 26512:2011, Systems and software engineering -- requirements for acquirers and suppliers of user documentation)

see also content development

  • Know the components of the model of strategic management (e.g., mission and strategic vision, goals, external analysis, internal analysis, strategic alternatives, strategic choice, strategic programs, action programs, budgets)
  • Build a strategy for the enterprise to construct approaches to formulating or changing strategic alternatives and to evaluate their effects
  • Evaluate effects of enterprise to construct approaches to formulating or changing strategic alternatives
  • Know the types of corporate strategies and be able to analyse the importance for the practice
  • Analyse and evaluate the generic types of corporate strategies, construct metrics to quantify the major types of economic events
  • Know methods and techniques for strategic analysis (e.g. strengths, weaknesses, opportunities and threats (SWOT), strategic position and action evaluation (SPACE), capital cash-flow (CCF))
  • Know best practices and take into account various factors occurring in the environment
  • Understand the role of financial analysis in the comprehensive strategic diagnosis of the enterprise
  • Evaluate the performance and reformulation of the strategy and its implemetation
  • Develop an information strategy and define goals
  • Understand innovation as a process of implementation of a new or significantly improved product or service, a new organisational method in business practices, the organisation of the workplace or in a relationship with the environment
  • Assess the effects of strategic and tactical innovation
  • Treat innovation as a set of abilities for constantly discovering sources of innovation, absorbing innovations from the outside and generating their own innovations, their implementation and dissemination
  • Explain internal and external sources of innovation and apply communications technologies to implement within the prescribed period and construct approaches to evaluating various scenarios
  • Develop an IT strategy
  • Lead innovation and IT projects
  • Understand the decision-making process and the needs of its computerised support
  • Know the needs of decision support on individual levels of management in the enterprise
  • Formulate a model of decision-making situations
  • Know the components and construction of the management support systems and the supporting technologies
  • Know classes of decision support system (DSS), executive support system (ESS) and management support system (MSS)
  • Develop DSS
  • Use Data Warehousing, OLAP-tools, data mining, visual interactive modelling and simulation in decision support
  • Perform multidimensional modelling, data visualisation and multidimensional analysis
  • Know how to use the methods and tools of artificial intelligence for decision support
  • Know how to formalize and manage experts' knowledge
  • Build and use expert systems (ES) for decision support
  • Use advanced artificial intelligence methods, systems and intelligent software agents for decision support
  • Know how to use corporate performance Management approach with business intelligence tools
  • Understand competitor analysis and its use in the field of technical communication
  • Compare information products with corresponding products from competitors (e.g., benchmarking)
  • Use specific methods to analyse competitors (e.g. benchmarking)
  • Choose the principles of customer and relationship management
  • Understand CRM as a strategy adopted to support activities related to customer service, with a particular focus on educated cultural patterns of behaviour
  • Understand CRM as a continuous process to build loyalty, and define "value" of each customer through continuous acquisition and use of information
  • Understand CRM as an approach to create relationships arising from the use of technology, methods, strategic planning, marketing techniques and all the tools of information management
  • Use tools to study customer preferences, requirements for service or individual behaviour
  • Know the architecture of CRM systems - communication (contact center), operational (front office) and analytical (back office)
  • Build CRM structures (e.g. customer profiles, the structure of institutional clients, contact history of sales and service, sales forecasting, analysis of the sales cycle, marketing - campaign management, maintenance and customer support, integration with ERP systems, data synchronization between mobile devices and central database)
  • Know the definition and the meaning and special features of services, as well as principles, models and methods in the areas of customer satisfaction and service quality
  • Know the components of a service engineering concept
  • Know about the significance and unique features of service organisations
  • Know the challenges in the area of ​​services
  • Use methods and strategies of successful service management
  • Systematically analyse and prioritise customer requirements
  • Use appropriate instruments for measuring customer satisfaction and service quality
  • Know service quality concepts
  • Name methods of service marketing (service blueprinting, fish-breeding program, etc.)
  • Know about service marketing (e.g., basic principles of service marketing and formulating methods of service marketing)
  • Know about stages of service consumption experience
  • Explain the specificities of services
  • Evaluate the components and strategies of the service offer of a company
  • Identify the success factors of service-oriented companies
  • Use tools and techniques for the service sector