• Understand Gestalt principles: proximity, similarity, continuity, closure, and connectedness.
  • Understand semiotics (e.g. iconic, symbolic and indexical signs)
  • Understand visual rhetorics (e.g. visual schemes and tropes as elements of logos, ethos and pathos)
  • Understand theories of colour use (e.g. psychological  - colours and their meaning – additive colours, subtractive colours)

SEE ALSO INFORMATION ARCHITECTURE

SEE ALSO INFORMATION TECHNOLOGY

SEE ALSO INTERCULTURALITY

 

 

  • Apply guidelines on typographics (e.g. font, font size, indentation, spacing)
  • Apply guidelines on layout (e.g. type page, balance text/visuals)
  • Design comprehensible tables and diagrams
  • Design infographics and illustrations that convey or support the message
  • Create photographics that convey or support the message
  • Create screenshots that help understand the message
  • Apply guidelines (e.g. with regard to visibility and position) on safety notes and warning messages

SEE ALSO CONTENT DEVELOPMENT

  • Apply guidelines on typographics  (e.g. font, font size, indentation, spacing)
  • Design for different media and devices (e.g. web, PC, Android tablet, iPad tablet, smartphones, infotainment screens)
  • Design comprehensible tables and diagrams
  • Design infographics and illustrations that convey or support the message
  • Create photographs that convey or support the message
  • Create screenshots that help understand the message
  • Design navigational structure that supports the users’ search processes
  • Create user experience (e.g. by adding elements that attract attention or enhance relevance)
  • Apply guidelines (e.g. with regard to visibility and position) on safety notes and warning messages
  • Design visual animations that convey or support the message
  • Create auditory elements that convey or support the message

SEE ALSO CONTENT DEVELOPMENT

  • Write a synopsis (summarize the information that needs to be communicated)
  • Create a storyboard (order the information that needs to be communicated)
  • Write a script based on the storyboard
  • Record screen to show task performance
  • Record “real world” (e.g. camera movement, framing, lighting, directing)
  • Use audio (speech and other auditory elements that convey or support the message)
  • Edit a film based on the guidelines for video design, using appropriate software

SEE ALSO TRAINING AND eLEARNING

  • Know about different types of corporate communication  (e.g., internal and external communication, marketing, public relations, investor relations, employer branding, …)
  • Understand the roles and place of technical communication within corporate communication
  • Know about corporate identity and approaches to corporate identity

SEE ALSO CONTENT DEVELOPMENT

  • Understand the principles of integrated marketing communication
  • Understand the relation between integrated marketing communication (IMC) and integrated technical communication (ITC)
  • Know about the principles of content marketing and the importance of consistent content as a business asset
  • Know the importance of creating content that resonates with target audiences and search engines
  • Know about different marketing messages, media, and channels
  • Know different marketing communication activities (e.g., brands, advertising in the real and virtual world, public relations)
  • Know about digital marketing strategies
  • Know about the basics of consumer psychology
  • Know about strategies for internal marketing and self-marketing
  • Define and exemplify specialised discourse
  • Understand the differences between professional and interprofessional communication (e.g. professional and non-professional audiences)

SEE ALSO LANGUAGE SKILLS

  • Understand the basic idea of genre
  • Analyse collections of text to find genre conventions
  • Apply knowledge of genre conventions in text production
  • Understand linguistic features of technical communication (e.g. word choices, sentence, paragraph and document structures, orthography)

SEE ALSO CONTENT DEVELOPMENT