Evaluation of information products is a technique that helps to identify potential and existing problems with information products and uncover solutions and strategies for improvement.
Technical writers need to understand and apply concepts of evaluation to create more effective information products. They need to have a strategic understanding of the purpose of evaluation, organize and select evaluation strategies that are appropriate for the situation, gather evaluation data, use evaluation data to improve information products, and make them more appropriate for target audiences. Use evaluation data to plan future information products and to strategically allocate resources.
This topic covers: definitions of evaluation, and methods of evaluation including corporate feedback, user feedback, and web feedback. It describes risks and benefits of evaluation.