• Understand Gestalt principles: proximity, similarity, continuity, closure, and connectedness.
• Understand semiotics (e.g. iconic, symbolic and indexical signs)
• Understand visual rhetorics (e.g. visual schemes and tropes as elements of logos, ethos and pathos)
• Understand theories of colour use (e.g. psychological  - colours and their meaning – additive colours, subtractive colours)

see also information architecture

see also information technology

see also interculturality

• Apply guidelines on typographics (e.g. font, font size, indentation, spacing)
• Apply guidelines on layout (e.g. type page, balance text/visuals)
• Design comprehensible tables and diagrams
• Design infographics and illustrations that convey or support the message
• Create photographics that convey or support the message
• Create screenshots that help understand the message
• Apply guidelines (e.g. with regard to visibility and position) on safety notes and warning messages

see also content development

• Apply guidelines on typographics  (e.g. font, font size, indentation, spacing)
• Design for different media and devices (e.g. web, PC, Android tablet, iPad tablet, smartphones, infotainment screens)
• Design comprehensible tables and diagrams
• Design infographics and illustrations that convey or support the message
• Create photographs that convey or support the message
• Create screenshots that help understand the message
• Design navigational structure that supports the users’ search processes
• Create user experience (e.g. by adding elements that attract attention or enhance relevance)
• Apply guidelines (e.g. with regard to visibility and position) on safety notes and warning messages
• Design visual animations that convey or support the message
• Create auditory elements that convey or support the message

see also content development

• Write a synopsis (summarize the information that needs to be communicated)
• Create a storyboard (order the information that needs to be communicated)
• Write a script based on the storyboard
• Record screen to show task performance
• Record “real world” (e.g. camera movement, framing, lighting, directing)
• Use audio (speech and other auditory elements that convey or support the message)
• Edit a film based on the guidelines for video design, using appropriate software

see also training and eLearning

• Know about different types of corporate communication  (e.g., internal and external communication, marketing, public relations, investor relations, employer branding, …)
• Understand the roles and place of technical communication within corporate communication
• Know about corporate identity and approaches to corporate identity

see also content development

• Understand the principles of integrated marketing communication
• Understand the relation between integrated marketing communication (IMC) and integrated technical communication (ITC)
• Know about the principles of content marketing and the importance of consistent content as a business asset
• Know the importance of creating content that resonates with target audiences and search engines
• Know about different marketing messages, media, and channels
• Know different marketing communication activities (e.g., brands, advertising in the real and virtual world, public relations)
• Know about digital marketing strategies
• Know about the basics of consumer psychology
• Know about strategies for internal marketing and self-marketing

• Define and exemplify specialised discourse
• Understand the differences between professional and interprofessional communication (e.g. professional and non-professional audiences)

see also language skills

• Understand the basic idea of genre
• Analyse collections of text to find genre conventions
• Apply knowledge of genre conventions in text production
• Understand linguistic features of technical communication (e.g. word choices, sentence, paragraph and document structures, orthography)

see also content development