TecCOM - Profession of Technical Communication


Corporate management principles

Management is a set of functions including planning and decision-making, organizing, leadership and control of the limited resources of the organization (human resources, materials, finances and information) in order to efficiently achieve its goals in a globally networked society.  Communication, cooperation and collaboration in the world of global information and use of new IT technologies are one of the main tasks of a TC manager.

Globally networked world and IT-supported technologies are now changing the nature of the management processes and work of TC managers. This entails changes in the ways of communication, project management and risk management, working with multiple sources of information in the enterprise and its environment, international and intercultural cooperation, building strategies of competition and cooperation.

The discipline should offer a wide range of management issues, conditioned by the distribution of accents for degree studies and specializations that are offered. Indicated problems should inspire the exploration and use of selected hardware and software tools for communication, stimulate creativity, taking into account cultural considerations, creating relationships and formulating appropriate descriptions, messages and information.

Organisation and Management
  • Understand the interactions between organisation and macro- and micro-environments
  • Know the aspects of global governance of the organisation
  • Know the principles of social responsibility of the organisation
  • Know about the evolution of management and the different management approaches (e.g. classic, behavioural, quantitative)
  • Understand the functions of management
  • Understand and interpret organisational design
  • Know about different elements of the organisational structure
  • Identify and interpret organisational roles and responsibilities
  • Know about management principles
  • Know about management processes (e.g. time-related aspects of management)
  • Know about management tasks
  • Understand leadership
  • Use different leadership models
  • Choose performance and critical success factors
  • Know about capacity and resource management
  • Assess and improve organisation (e.g. SWOT Analysis, continuous improvement process)
  • Define and implement metrics
  • Know how to manage teams and team building approaches, especially distributed and global teams


Financial Management
  • Know about cost accounting fundamentals (cost allocation, cost planning, forecasting, controlling)
  • Know about cost planning and budgetary control systems
  • Organise cost calculation and business case analysis (e.g.efficiency, ROI, break-even calculation)
  • Plan and control resources


Process management
  • Understand the relevance of process management and operations
  • Know about the characteristics of processes
  • Understand process architecture
  • Organise process interfaces
  • Know about different types of processes (e.g. key processes, support processes)
  • Identify and interpret the relationship between the process and business rules
  • Know about the principles of process modelling
  • Design and implement processes
  • Know about process maturity models
  • Know about business process management - BPM
  • Know about process optimisation and process reengineering
  • Know how to handle events and exceptions
  • Conduct process discovery, improvement and remodelling
  • Develop process measurement system
  • Measure process performance
  • Assess process quality
  • Review which aspects contribute to differentiation and competitive advantages
  • Use basic principles of the systematic problem-solving process for complex systems

see also content development

Human resource management
  • Know the principles of the management of human resources (e.g. roles, structure, contribution, strategy value, human resources services)
  • Know about recruitment methods
  • Know about acquisition decision methods
  • Select employees
  • Know about engaging and retaining people and contracting
  • Know about employment law
  • Know about workplace planning
  • Plan personnel needs
  • Plan human resources
  • Manage attendence and absence
  • Know about performance management and metrics
  • Know about the context of employee learning and development (e.g. learning theories, distance learning)
  • Know how to foster employees’ learning and development
  • Know about employee performance management
  • Understand motivation theories and motivate employees
  • Create a system of rewarding and shaping motivation
  • Know about the legal framework of work
  • Know about setting pay, incentives and benefits


Risk management
  • Understand the concepts of risk modelling and evaluate the correlation between different types of risk
  • Understand approaches to recognition of risk, its measurement and risk prevention in the aspects of cost and the integration of communication technology
  • Monitor risk, create channels of communication to inform stakeholders

see also project management

Supply management
  • Understand the function and process of a supply chain
  • Make in- and outsourcing decisions
  • Do a supplier market analysis
  • Know about supplier selection and acquisition
  • Negotiate with suppliers
  • Manage supply processes
  • Assess supplier quality
  • Develop evaluation criteria to assess supplier quality
  • Coordinate the supply chain
  • Know standards for supplier (e.g. ISO/IEC/IEEE 26512:2011, Systems and software engineering -- requirements for acquirers and suppliers of user documentation)

see also content development

Strategic management
  • Know the components of the model of strategic management (e.g., mission and strategic vision, goals, external analysis, internal analysis, strategic alternatives, strategic choice, strategic programs, action programs, budgets)
  • Build a strategy for the enterprise to construct approaches to formulating or changing strategic alternatives and to evaluate their effects
  • Evaluate effects of enterprise to construct approaches to formulating or changing strategic alternatives
  • Know the types of corporate strategies and be able to analyse the importance for the practice
  • Analyse and evaluate the generic types of corporate strategies, construct metrics to quantify the major types of economic events
  • Know methods and techniques for strategic analysis (e.g. strengths, weaknesses, opportunities and threats (SWOT), strategic position and action evaluation (SPACE), capital cash-flow (CCF))
  • Know best practices and take into account various factors occurring in the environment
  • Understand the role of financial analysis in the comprehensive strategic diagnosis of the enterprise
  • Evaluate the performance and reformulation of the strategy and its implemetation
  • Develop an information strategy and define goals


Innovation management and IT strategy
  • Understand innovation as a process of implementation of a new or significantly improved product or service, a new organisational method in business practices, the organisation of the workplace or in a relationship with the environment
  • Assess the effects of strategic and tactical innovation
  • Treat innovation as a set of abilities for constantly discovering sources of innovation, absorbing innovations from the outside and generating their own innovations, their implementation and dissemination
  • Explain internal and external sources of innovation and apply communications technologies to implement within the prescribed period and construct approaches to evaluating various scenarios
  • Develop an IT strategy
  • Lead innovation and IT projects


Decision support
  • Understand the decision-making process and the needs of its computerised support
  • Know the needs of decision support on individual levels of management in the enterprise
  • Formulate a model of decision-making situations
  • Know the components and construction of the management support systems and the supporting technologies
  • Know classes of decision support system (DSS), executive support system (ESS) and management support system (MSS)
  • Develop DSS
  • Use Data Warehousing, OLAP-tools, data mining, visual interactive modelling and simulation in decision support
  • Perform multidimensional modelling, data visualisation and multidimensional analysis
  • Know how to use the methods and tools of artificial intelligence for decision support
  • Know how to formalize and manage experts' knowledge
  • Build and use expert systems (ES) for decision support
  • Use advanced artificial intelligence methods, systems and intelligent software agents for decision support
  • Know how to use corporate performance Management approach with business intelligence tools


Competitor analysis
  • Understand competitor analysis and its use in the field of technical communication
  • Compare information products with corresponding products from competitors (e.g., benchmarking)
  • Use specific methods to analyse competitors (e.g. benchmarking)


Customer and relationship management
  • Choose the principles of customer and relationship management
  • Understand CRM as a strategy adopted to support activities related to customer service, with a particular focus on educated cultural patterns of behaviour
  • Understand CRM as a continuous process to build loyalty, and define "value" of each customer through continuous acquisition and use of information
  • Understand CRM as an approach to create relationships arising from the use of technology, methods, strategic planning, marketing techniques and all the tools of information management
  • Use tools to study customer preferences, requirements for service or individual behaviour
  • Know the architecture of CRM systems - communication (contact center), operational (front office) and analytical (back office)
  • Build CRM structures (e.g. customer profiles, the structure of institutional clients, contact history of sales and service, sales forecasting, analysis of the sales cycle, marketing - campaign management, maintenance and customer support, integration with ERP systems, data synchronization between mobile devices and central database)


Service management
  • Know the definition and the meaning and special features of services, as well as principles, models and methods in the areas of customer satisfaction and service quality
  • Know the components of a service engineering concept
  • Know about the significance and unique features of service organisations
  • Know the challenges in the area of ​​services
  • Use methods and strategies of successful service management
  • Systematically analyse and prioritise customer requirements
  • Use appropriate instruments for measuring customer satisfaction and service quality
  • Know service quality concepts
  • Name methods of service marketing (service blueprinting, fish-breeding program, etc.)
  • Know about service marketing (e.g., basic principles of service marketing and formulating methods of service marketing)
  • Know about stages of service consumption experience
  • Explain the specificities of services
  • Evaluate the components and strategies of the service offer of a company
  • Identify the success factors of service-oriented companies
  • Use tools and techniques for the service sector